"Thank heavens! Every so often someone touches the pulse of the professional world and writes a book that virtually everyone needs to read. This book provides an alternative, a way out. This concept is not only true, it is transformational. Read this book, practice the principles, and you will flourish."
INgagement – Your Career From the Inside Out
Your INgagement
Our principles and approach change careers and even lives. Utilizing the INgagement process you will move beyond employee “engagement” in which career motivation is largely driven by external factors outside your control (money, manager and recognition) and move into INgagement™ in which you are continually having your needs met by the work itself.
Company INgagement
Organizations build sustained employee engagement – moving beyond carrots and sticks, companies can deploy a systemic process for aligning people’s core needs with their work. The outcome of this process is a systemic multiplier in employee energy, engagement and performance as companies give employees a method and tools to own their career and work – to align and focus their core passions for the good of the company.
Beyond Engagement to INgagement
The field of employee motivation and productivity has followed a clear path to INgagement
| 2011+ |
INgagement Connect from the Inside-Out |
“Core Needs” Exponential and sustained engagement realized by fulfilling internal needs in the work itself |
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| 2000’s |
Engagement Satisfy Environmental Drivers |
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| 1980’s – 1990’s |
Participation & Empowerment Satisfy Need for Involvement |
“Carrots and Sticks” Incremental and temporary improvement in engagement realized by satisfying external needs |
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| 1960’s - 1970’s |
Human Relations Satisfy Physical Needs/Wants |
I am Human
In the 1960’s and 1970’s there was the emergence of the Human Relations school of management which focused on providing a fair wage and benefits. The belief was that employees would be more loyal and productive if they were simply paid well and treated equitably. An outgrowth of this movement includes the incentive systems (e.g. bonuses and pay for performance) that are continue to this day. By the end of the decade of the 1970's the impact of the Human Relations had been pervasive and positive. However, there was clearly still a need/opportunity to more fully leverage human capital.
Include Me . . . Please
In the 1980’s and 1990’s the answer to higher motivation and productivity was found in heavy doses of participation and empowerment. The prevailing belief was that as people were given the right level of input and authority over their work, they would in-turn provide greater effort and better solutions. This philosophy saw the emergence of Quality Circles, Self-Directed Work Teams, and books such as “The One Minute Manager.” The impact of the participation and empowerment movement was profound, and is still at the cornerstone of progressive leaders and companies. However, participation and empowerment only took organizations to a certain point. Companies and employees still wanted and needed more.
Engagement - I Like My Environment
Moving into the new millennium we saw the emergence of the concept of Engagement – usually defined as an employee’s level of discretionary effort and intent to stay with the company. Research has shown that there are multiple factors or “drivers” behind employee engagement. By measuring these drivers through surveys, companies were able to quantify the level of employee engagement and productivity. Many companies have showed commitment to the process – investing in annual surveys and extensive action planning. Generally, these same companies have realized year-over-year improvement for some years, but have eventually their results stagnated – company engagement hit a wall.
The pressure to improve employee satisfaction, engagement and loyalty has not gone away. However, the line of approaches have run their course. In focusing on the external conditions in which an employee works, the above solutions have missed the real source of engagement – the work itself. How much an employee is paid, how effectively they are empowered or how often they are asked their opinion is simply window dressing. What matters is how much they love the work they do. Even the best paid, most involved employee in a highly engaged environment will not have sustained motivation if he/she dislikes the content of their job.
INgagement - I Love My Job
Beyond pay, benefits, a particular style of management, or any set of engagement actions, the phrase that is most correlated with company loyalty and performance is “I love my job” People love their job when their core needs are being fulfilled. Everyone’s core needs are different, and in fact, we are generally unaware of our core needs. A person is INgaged when they understand what they need in their career, and frame a job to meet those needs. Simply put, INgaging a person unleashes their energy, changes their career and even their life. And, INngaging a team, department or company provides a unique competitive advantage – what if you and everyone your department truly loved their job?
We welcome your questions or comments, please contact us here.


